To influence present tech-savvy shoppers, you should prefer online sales marketing to expand your customer base and increase your revenue. E-commerce sector continues to grow with each passing year—and there’s no chance that its popularity will decrease at any time. Get in on this business growth potential by enabling your consumers to purchase your goods or services online. At the same time, you should also keep a vigil eye on the new security problems and risks that may arise with an online business.
You should always keep security as your topmost priority when selling online. Customers are extremely cautious of data breaches and may stop shopping online if they found payment systems unreliable. A recent survey says that 60 percent of consumers believe that e-commerce websites don’t do enough to protect their private information, and 60 percent of consumers are not confident with retail security overall.
Before opening up an online store for your business, consider these three major security measures:
1. Partner with a processor who knows online payments
Choosing the proper payments processor is the initial step to soundly and securely accepting credit cards online. Select a payment process partner that puts security 1st and is extremely old in serving to merchants to go with payments card industry data security standards (PCI DSS). PCI DSS is a vital set of tips that apply to any entity—from the businessperson to the payments processor to the banks—that receives, transmits or stores sensitive card data. When you work with an honorable payments processor that prioritizes security, you’ll breathe easier as you and your customers’ privacy is secure.
2. Have an eye on suspicious purchasing activity
As an online merchant, you should be aware of all types of malicious activity that raise the red flag of potential fraud. For instance, you should have an eagle eye regarding the orders that your online store receives from a single IP address, but using several different credit cards. This pattern could indicate that a single attacker is using multiple stolen credit cards to buy goods from your online store.
3. Address Verification System (AVS) for all sales
To prevent fraud, it is advisable to use an address verification system (AVS) in your online store. This system checks whether the billing address is genuine by verifying it against the cardholder’s data from the issuing bank. Often, a criminal who tries to use a stolen card doesn’t have access to the billing address. When he or she inputs the wrong billing address, an AVS-enabled system will immediately alert you.
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